About Aashna Fashion
Our story
Aashna Fashion is the brainchild of Ms. Mala Shetty, an ex-banker, lawyer, writer, voice-over artist and an extraordinarily generous philanthropist.
Mala Shetty, a person par excellence, has been the pioneer behind the brand Aashna Fashion. The objective behind setting up this brand is to provide sustainable Indian Fashion to the masses and at the same time empowering Indian handicrafts and artisans and create revenue opportunities for them.
She has been instrumental in fulfilling large corporate orders and fulfilling CSR requirements of business houses thereby getting business for these artisans.
Aashna Fashion will always support the Indian unorganised sector which employs manual skills using simple tools and proudly represent Indian tradition in some way or form.
Philosophy
Aashana Fashion was founded with the philosophy to promote Indian fashion and design on a global platform.
The rich cultural heritage and centuries of evolutionary Indian tradition is reflected in the huge variety of handicrafts made all over the country.
Handicrafts are a mirror of the cultural identity of ethnic Indian people who make it. Through the ages, handicrafts made in India Zari embroidered fabrics, terracotta and ceramic products, silk fabrics etc. have maintained their exclusiveness.
We believe in creating a way to make traditional crafts in a contemporary style. We are rooted in the belief in sustainability and being local. These crafts carry the magnetic appeal of the Indian culture that promises exclusivity, beauty, dignity and style.
Through Aashana Fashion, we want everyone to experience and feel the beauty of our multi faceted India; its vibrancy, elegance, energy and love of the makers who make these products.